Growing Business Needs to Catch “Lightning in a Bottle” a Second Time
Purify at GreenGate
Purify spa is an Infrared Sauna Retreat whose goal is to provide a sanctuary where clients can “leave your stresses at the door, and receive this therapy in a serene and luxurious atmosphere.”
After the successful opening of their Patterson Avenue location (also built out by DCP), Purify Spa began searching for a second location to capitalize on their popularity and rapid growth potential.
They chose GreenGate, the new “Live/Work/Play” community just west of Short Pump on Broad Street. And once again they turned to DCP to work with their architect to capture the spirit of Purity Spa and translate it to this second location.
- Maintaining the brand during rapid growth. The client wanted to make sure this second location continued the strong brand identity of their Post Office Square location, with reclaimed wood, sliding barn doors, and a private, relaxing atmosphere. DCP built out the first location and was able to seamlessly translate that experience to the new location.
- Working with City and County governments. Purity Spa’s first location is within Richmond city limits; the second location is in Henrico County. DCP’s deep experience in working with local governments allowed us to take care of differing permit requirements and bureaucracies seamlessly, so the client could focus on the details of growing their business.
- Design/Build for time and money efficiencies. Purity Spa’s unique infrared saunas require careful attention to detail. DCP partnered with the architect to configure the best way to install the required mechanical and plumbing services. By adding these components to our scope of work, we allowed the client to focus on the details that would have the greatest impact on the spa experience. This built-in value is a hallmark of the DCP experience.