Stores range in size from 3,300 to 4,000 square feet. At the Carytown location in Cary Court, DCP worked closely with owners the Schiffman family as they renegotiated the lease and moved the store to a new location a few doors down. At Alverser Plaza, we renovated 1,500 square feet to incorporate a new specialized boutique. And in Short Pump, we’ve updated the store to remain on-brand and to accommodate changing customer tastes.
At all three locations, DCP has worked with the same designer, who has vast experience in family jewelry stores nationwide. This collaboration ensures consistent branding through multiple locations. Critically, we structured the workflow during each renovation so that the jeweler was able to remain open for business throughout the process.
As Director of Marketing Kiley Schiffman explains:
“Scot Ryan (Senior Project Manager) and Karl Greening (Project Superintendent) are always a pleasure to work with. Our new Schwarzschild engagement ring center in Alverser Plaza is just the latest example of their commitment to high level craftsmanship. We never tire of hearing the glowing reviews from our customers after each project is completed.”
— Kiley Schiffman, Director of Marketing, Schiffman’s, Shreve & Co., Schwarzschild and Sylvan’s